Monday, January 24, 2011

Hydrolyzed Wheat Flour, Yummy!

ADVERT FAIL
Well, this story has been making the rounds in the blogosphere (here, here, and here). According to an article in the Jan 2011 issue of the journal Clinical Gastroenterology and Hepatology, it may be safe for persons with Celiac disease to consume hydrolyzed wheat flour.  Mmm, sweet tasty hydrolyzed wheat flour. It's what's for dinner!

It is quite staggering the lack of analysis on what this actually means. The non-expert like me would like to understand what this means for those with Celiac. The phrase "prolonged trials have to be planned" suggests to me that this means no significant change for the gluten free diet in the near future.


The screenshot above is the unfortunate advertisement from a website citing this recent study. If you can't see the image in the advertisement, it is for Domino's Pizza. This is what the kids would call a FAIL.

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